Natalie jane

One of the most striking elements of Sick To My Stomach is the music video for “Yucky.” Natalie explained that she conceptualized the video as a way to confront and bury an “alter ego” — the part of her that feels “yucky” when she falls in love. It’s the version of herself she dislikes in those moments, which I think is something many of us can relate to. Even though she’s not a trained dancer, Natalie took the time to learn choreography for the video. She joked about the time it took to record just a few dance sequences, but her hard work clearly paid off.

When it came time for our question, we asked about the video for the title track, “Sick To My Stomach,” where Natalie lies in a hospital bed, embodying the gut-wrenching feeling of heartbreak. She told us that her sister came up with the idea just weeks before the EP’s release, resulting in an emotionally charged visual that merges physical pain with the EP’s deeper themes. Throughout the conference, Natalie often credited the media’s role in her rapid rise, noting how it’s allowed her to express herself freely and connect with fans worldwide. While she appreciates the power of these platforms, she also shared the challenges of constantly comparing herself to other artists — the inevitable, “Who’s streaming better? Which shows are sold out? How many followers do they have?” She advised newer artists to focus on their creative journeys, surround themselves with positive influences, and take breaks from social media to protect their mental health.

On her upcoming world tour, spanning North America, Europe, and Australia, Natalie described performing as “therapeutic.” Singing live in front of fans gives her a refreshing sense of connection. “There’s something special about a room full of positivity,” she said. “Compared to the internet, where anyone can say anything, the energy of a live show is full of love and support.” She joked, “But hey, if a hater wants to buy a ticket, I’ll gladly take their money.” To close out the conference, Natalie shared the inspirations behind Sick To My Stomach — she’s been listening to Billie Eilish, Bishop Briggs, and Labrinth, and their work has encouraged her to keep pushing her own sound. Going forward, she’s focused on creating a full-length, “cohesive” LP that continues to push boundaries while staying true to her honesty. If you’ve made it this far, I think it’s clear: Sick To My Stomach is a must-listen for anyone craving infectious, authentic pop.